We are FREEZING

Prices that is! (that is the most cheesy American thing I have ever written)
It's true though, you may have noticed other shops have been putting up the prices of boards by a fiver - £50 decks are now £55 and UK £40 decks are now £45, they aren't trying to make more profit, it is because the value of the £ against the $, so boards are more expensive to the shops but we are having a price freeze keeping the same prices, so we are now one of the cheapest shops in the country! We'll keep boards at this price as long as we can, but if you are thinking of getting a new deck, now might be the time!